I don't accept that I'm finished.

I don't accept that one bad result gets to define me.

I don't accept that because I couldn't do something today, I won't be able to do it tomorrow.

If I fail in one department, I move to another. Then another. And eventually, I come back and take another swing.

Because failing isn't necessarily losing.

Failing is data collection.

Failing is feedback.

Failing tells you what didn't work.

And if you are willing to listen, failure is basically giving you instructions for your next attempt.

You might have to fail a thousand times before you get it right.

So what?

You only need to get it right once.

Yesterday

Transcript of The Call

Yesterday, I called someone I was referred to.

A friend of mine had spoken highly of this guy. He told me that if he was ever going to buy cars, this was the person he would go to.

So I called him.

I asked, "Are you the CEO of this company?"

He said he was.

I asked if I could have five minutes of his time.

He basically told me, "If you're not here to buy cars, forget about it."

I tried to explain that I wasn't calling to sell him some generic website or visibility package that he mentioned. I had built an ERP system—an actual business operating system—and I thought there were things in his business that it could solve.

He cut me off.

"Get off my phone!"

That was it.

He hung up.

And honestly?

I felt insulted.

I'm not calling people because I have nothing better to do with my time.

I'm trying to offer value.

And the irony of the whole thing is that the problem I was trying to solve for him was almost exactly the problem he was demonstrating to me.

He didn't want noise.

He wanted sales.

But his business doesn't have to choose between getting attention and getting flooded with noise.

That's what I was trying to show him.

Most people are selling websites.

I don't just sell websites.

I build software.

The ERP I built is designed to sit underneath a business and actually power it.

You have your storefront.

You have your catalog.

Your inventory is connected.

You have CRM.

You have sales representatives.

You have payroll.

You have attendance and geofencing.

You have tax filing.

You have your e-commerce storefront.

You have your help center.

You have your business operations.

You have your team working from the same system.

Stock moves? The system knows.

Sales happen? The system knows.

Cash comes in? The system knows.

Cash goes out? The system knows.

Someone makes an inquiry? It can be tracked.

Someone messages your business? They don't necessarily have to become another interruption for you.

Your WhatsApp Business shouldn't just be a number people throw questions at.

It should be part of your sales system.

Someone asks where something is? Send them there.

Someone wants a particular vehicle? Send them to the catalog.

Someone needs help? There's a help center.

Someone wants a consultation that isn't already answered by the system? Maybe that consultation should actually be worth paying for.

Because your business line should be producing conversions, not just absorbing noise.

Your website shouldn't just be a website.

It should be a powerhouse behind your business.

That's what I was trying to explain.

And he cut me off before I could.

So I sent him a voice note anyway; even the best salesman might not be able to get through with him. He was ready to punch me through the phone.

You don't want more noise—I am sure his noise-cancelling mechanism will suffice, lol.

You want more sales with less headache.

And that's what the system is designed to do.

I could have stayed angry.

I could have written him off.

I could have said, "Fuck this guy." Juliano Massarelli would've retorted a big "Fuck You!" 'cause this guy was obnoxious.

And, honestly, part of me did.

But what does that accomplish?

My feelings are my feelings.

I felt disrespected.

I felt insulted.

But the product still exists.

The problem still exists.

And I still believe I can solve it.

So I moved on.

That's the thing about feeling like a failure.

Sometimes the feeling is real.

Sometimes someone rejects you.

Sometimes your code doesn't work.

Sometimes a client doesn't respond.

Sometimes the person you thought would listen doesn't even give you five minutes.

Sometimes you put something you've spent months building in front of somebody, and they don't care.

It will hurt like heaven.

But I don't think you should build a home inside that feeling.

Feel it.

Then move.

Pick up the guitar.

Write something.

Play the game.

Build something else.

Send another email.

Call another prospect.

Fix another bug.

Learn another thing.

Then come back.

Because you are not the result of your last attempt.

You are the accumulation of every attempt you've made.

And if you keep moving, failure becomes temporary.

Maybe I'll fail at this ERP.

Maybe I'll fail at the next product.

Maybe I'll fail at a hundred things.

Fine.

I'll collect the data.

I'll learn something.

I'll try again.

Because I would rather be someone who failed a thousand times than someone who never tried because they were afraid of what failure would feel like.

Nothing lasts for long.

Not even the feeling of being a failure.

Keep moving.