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Build the One Page Google's AI Can't Replace
Your article on "how much does a roof repair cost" used to bring a steady stream of visitors. Now Google answers that question at the top of the page, with a summary drawn from your article and four others, and the visitors stop there. Your rankings look fine. The clicks have gone.
What is happening to search traffic?
When Google shows an AI summary, people click through to websites much less. A Pew Research Center study published in July 2025 found users clicked a result in 8% of searches that showed an AI summary, against 15% of searches without one. Informational pages take most of the hit, because informational questions are the ones AI summaries answer.
What can't an AI summary do?
An AI summary can tell someone that roof repairs cost between two numbers. It can't measure their roof, check your calendar or hold a price. Pages that do a job for the visitor keep earning the click.
- An instant quote calculator. The visitor enters dimensions, materials and location and gets a price range from your own rates, with a button to book an inspection.
- A live availability checker that shows open slots and takes a deposit.
- A "which package fits me" tool that asks four questions and recommends one, with the price.
- A portal for existing customers with order status, appointment history and documents.
Each one gives the visitor something personal, and each ends with their name, number and need in your inbox.
Keep the articles and give them a new job
Informational content still has a role, because it's what AI engines read when they decide who to cite. Keep it accurate, structured and easy to quote, and point every article at the tool. The article earns the citation. The calculator earns the lead.
Built on work I've shipped
ForgeStitch generates tailoring patterns for trousers and tops from body measurements and exports them as printable PDFs, which is a calculator with a much harder formula. This site's sitemap, llms.txt and structured data are generated from its content at build time so AI answer engines can read and cite it. More in When ChatGPT Is Asked Who Does What You Do.
What it costs
- Utility Business Website. Custom features such as a quote calculator fit the $1,550 package, or I price a calculator on its own after a short call.
- AI Search Optimization (GEO + AEO) from $130 to make your existing content easy for AI engines to cite.
Send me the page that used to bring you the most traffic. On a free call I'll show you the tool I'd build next to it.
Questions, answered
Why has my website traffic dropped in 2026?
If your rankings held but clicks fell, AI summaries in Google search are a likely cause. When an AI Overview answers the question, fewer people click through, especially on informational searches. Searches for your brand name and pages with tools or bookings tend to be affected less.
What is a zero-click search?
A search where the person gets their answer on the results page, from an AI summary, a snippet or a map listing, and never visits a website.
How do I get leads from my website when AI answers the questions?
Add pages that do something an AI summary can't, such as instant quotes from your own rates, live availability, product finders or customer portals. They need the visitor's own details, so each use is a lead.
Ready-made packages 
Fixed-price gigs that build what this proposal describes.
