Custom CRM

I will build a custom CRM shaped around how your team actually sells

Jedidiah GabrielProduct engineer · Kaduna, Nigeria · Replies within 24 hours

Custom CRM flyer: The CRM that fits how you sell.

About this gig

If your team works around your CRM instead of in it, the CRM is the wrong shape.

I build CRMs around how your team sells: the stages you use, the fields you care about, and the channels your customers reply on. WhatsApp and email conversations land on each contact's timeline, follow-ups get assigned automatically, and managers see the pipeline without asking for a report.

What you get:

Contacts and companies imported and deduplicated
Pipelines and stages that mirror your process
Email and WhatsApp conversations logged on each contact
Tasks, reminders and automatic assignment
Reports on pipeline, conversion and response times
Optional AI summaries, quotes and invoices, and a mobile app

I'm the founder of WeSelling, a business operating system with customers, orders and staff in one multi-tenant platform, and I've built AI agents that research and track leads for sales teams.

Tell me how a lead becomes a customer in your business, step by step.

Use cases

Real estate

Listings, leads, viewings and offers tied together.

Travel agencies

Enquiries, quotes, bookings and passenger details per trip.

B2B distribution

Accounts, orders, credit limits and rep visits.

Admissions

Applicant pipeline from enquiry to enrolment with documents.

Agencies

Clients, retainers, projects and renewals.

Churches and NGOs

Members, donors, giving history and follow-ups.

Field sales

Visit logging with GPS and photos from a mobile app.

Migration

Move off HubSpot, Zoho or spreadsheets without losing history.

What changes

Today

Off-the-shelf CRMs have two hundred features and miss the three you need
Customer history is split across WhatsApp, email and notebooks
Per-seat pricing grows faster than your team
Leads go cold because nobody owns the follow-up

After

Pipelines and fields that match your sales process
WhatsApp, email and call notes on each contact's timeline
Follow-up tasks assigned and reminded automatically
An AI summary of each contact's history before every call

How it works

01Lead arrives
02Assigned to a rep
03Conversations logged
04Follow-up reminded
05Deal won, invoice sent

Compare packages

Package	Starter$650	Business$1,550	Scale$3,600
What it is	Contacts, one pipeline, tasks and a dashboard, with your data imported	Several pipelines, email and WhatsApp logging, automations and reports	Custom modules, AI summaries, quotes and invoices, integrations and a mobile app
Pipelines	1	Up to 4	Unlimited
Contact import and deduplication	✓	✓	✓
Tasks and reminders	✓	✓	✓
Email logging	–	✓	✓
WhatsApp logging	–	✓	✓
Automatic assignment and follow-ups	–	✓	✓
Reports	–	✓	✓
AI contact summaries	–	–	✓
Quotes and invoices	–	–	✓
Mobile app	–	–	✓
Delivery	10 days	18 days	30 days
Revisions	2	3	4

Add-ons

Faster delivery+30% of the package
One extra integration (any tool with an API)+$80
Matching mobile app screens (React Native)+$600
90 days of support and small changes+$240

Built before

WeSellingMy own business operating system: storefront, inventory, HR, geofenced attendance, card and stablecoin payments.weselling.store

Trade-show outreach agentPrivate build for a travel company heading to WTM London 2026: finds and scores prospects, drafts emails in the owner's voice into Zoho Mail, then handles follow-ups.Private build · walkthrough on a call

Who it's for

Real estate firms
Travel agencies
B2B distributors
Agencies
School admissions teams

What I'll need from you

Your sales stages, from first contact to paid
An export of your current contacts and deals
The channels your customers reply on
Team members and what each can see

Questions, answered

Why build a CRM instead of using HubSpot?

If HubSpot fits, use it. A custom CRM makes sense when your process is unusual, your team lives on WhatsApp, or seat pricing has become your biggest software bill.

Can you migrate our existing data?

Yes, from spreadsheets, HubSpot, Zoho, Pipedrive or GoHighLevel, with duplicates merged.

Who owns the code and accounts when we finish?

You do. Code goes to your repository, and services run on accounts in your name, so you are never locked to me. I hand over logins, keys and a short guide.

What if my project doesn't fit a package?

Send a message describing what you need. I reply with a custom offer priced to the actual scope, often after a short call.

The thinking behind it

Your Spreadsheet Is Running Your BusinessWhen a business outgrows its spreadsheet, the signs are familiar: one person who understands it, approvals lost in WhatsApp, reports that take a day. Jedidiah Gabriel on replacing it with an internal tool your team can trust.The Outreach Agent That Writes Like YouCold email works when it's personal, and personal takes time. How an AI outreach agent researches prospects, drafts emails in your voice into your own mailbox and tracks every follow-up, with you approving each send.